Introduction
This Cookies Policy explains how fashionandflawless.com (“we”, “us”, “our”) uses cookies and similar technologies (such as pixels, tags, SDKs, local storage) on our website https://fashionandflawless.com/ (“Site”). It describes what these technologies are, why we use them, and your choices regarding their use.
What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, mobile) by websites you visit. They are widely used to make websites work, improve performance, and provide information to site operators.
Similar technologies include:
Pixels/tags: small code snippets that load when you visit a page or open an email.
Local storage/session storage: browser-based storage used to remember settings or states.
SDKs: software components in apps used for analytics and advertising.
Why We Use Cookies
We use cookies and similar technologies to:
Enable essential features: e.g., shopping cart, checkout, account login, security, and fraud prevention.
Measure performance: understand how visitors use our Site, improve usability and content, and fix errors.
Personalize your experience: remember preferences (language, currency), show relevant products.
Deliver and measure advertising: provide interest-based ads and track campaign performance.
Types of Cookies We Use
A) Strictly Necessary (Essential)
Purpose: core site functionality, security, network management, accessibility.
Examples: session ID cookies, cart and checkout cookies, authentication tokens, CSRF protection.
Control: cannot be disabled via the cookie banner; you can still block them via your browser, but the Site may not function properly.
B) Performance/Analytics
Purpose: aggregate statistics on site usage (pages visited, time spent, traffic sources), error diagnostics.
Examples: Google Analytics (GA4), internal analytics, heatmaps/performance monitoring tools.
Control: can be disabled via our cookie settings/consent banner and browser add-ons.
C) Functional
Purpose: remember choices and enhance features (e.g., saved preferences, wishlist, localization).
Examples: language/currency preference cookies, user interface customization.
Control: can be disabled; however, features may be limited.
D) Advertising/Targeting
Purpose: deliver personalized ads, limit ad frequency, measure effectiveness, enable retargeting.
Examples: Meta Pixel, TikTok Pixel, Google Ads/Remarketing, other ad network tags.
Control: can be disabled via our cookie banner and industry opt-out tools (see Section 9).
First-Party vs Third-Party Cookies
First-party cookies are set by fashionandflawless.com.
Third-party cookies are set by external providers (e.g., analytics, advertising, payment, social media). These third parties may collect data across websites and browsers to build profiles and deliver ads.
Specific Cookies and Technologies
Note: The exact cookies depend on your configuration. Typical e-commerce examples include:
Essential: session_id, cart, checkout_token, csrf_token, cookie_consent.
Analytics: _ga, _gid, _gat (Google Analytics), GA4 storage via localStorage.
Advertising: _fbp (Meta), _tt_enable_cookie / _ttp (TikTok), _gcl_au (Google Ads).
Functional: preferred_currency, locale, wishlist_items.
We will update this list in our consent manager and on this page as our stack changes.
Cookie Duration
Cookies may be:
Session cookies: deleted when you close your browser.
Persistent cookies: remain until they expire or are deleted by you. Expiration varies (minutes to up to 24 months), depending on the cookie’s purpose and provider.
Your Choices and Controls
A) Our Cookie Banner/Consent Manager
On your first visit (and periodically thereafter), we present a banner that lets you:
Accept all cookies
Reject non-essential cookies
Manage preferences by category (Essential, Analytics, Functional, Advertising)
You can revisit and change your preferences at any time via: [Insert “Cookie Settings” link/button on your Site]
B) Browser Controls
Most browsers allow you to block or delete cookies. Instructions:
Chrome: Settings > Privacy and Security > Cookies and other site data
Safari: Preferences > Privacy
Firefox: Preferences > Privacy & Security
Edge: Settings > Cookies and site permissions
Blocking cookies may affect Site functionality.
C) Do Not Track (DNT)
Some browsers send a DNT signal. Our Site currently does not respond to DNT signals. You can use the controls described in this Policy to manage cookies.
Advertising Opt-Outs
For interest-based advertising controls, you can:
Network Advertising Initiative: https://optout.networkadvertising.org/
Digital Advertising Alliance: https://optout.aboutads.info/
EDAA (EU): https://www.youronlinechoices.eu/
Google Ads settings: https://adssettings.google.com/
Meta ads preferences: https://www.facebook.com/ads/preferences
Note: Opt-outs rely on cookies/device settings; they may not persist across devices or browsers.
Legal Bases (EEA/UK)
Where required by law:
We use consent for non-essential cookies (analytics, functional, advertising).
We rely on legitimate interests for essential cookies necessary to provide the Site and services.
You may withdraw consent at any time through our cookie settings.
Children’s Data
Our Site is not intended for children under 13 (or the age defined by local law). We do not knowingly use cookies to profile children.
Updates to This Policy
We may update this Cookies Policy to reflect changes to the cookies we use or for operational or legal reasons. Please revisit this page regularly to stay informed. We will update the “Last updated” date and, where required, notify you of material changes.